education

Rochester Institute of Technology

Bachelors of Fine Art (BFA) in Graphic Design

Concentration in Art History, Spring 2003

 

Oswego State University

Masters of Art Education (MAT), Spring 2006

 

 

experience

BCA Architects & Engineers (formerly Bernier, Carr & Associates)

Director of Marketing, Watertown, April 2015 – Present

Produce all marketing collateral, tradeshow materials, media planning and PR, website creation and maintenance, and the design and distribution of all proposals to secure multi-million-dollar state and local contracts. Currently rebranding the 50-year-old company with a new identity system, website, and cohesive message and managing an internal employee based communication system to connect multiple locations and sites across New York state.

 

The Greater Watertown-North Country Chamber of Commerce

Marketing & Communications Director, Watertown, Summer 2006 - April 2015

Produced all marketing collateral, media planning, website creation and maintenance, produced 7 different advertising programs, including the chamber’s business directory and visitor guide, produced and wrote a monthly newsletter, and most of all communicated on a weekly basis with all 1100 members. Handled all social media, including three Facebook pages, Twitter page, and created and maintained a “Doing Business in the North Country” LinkedIn group, as well as a “Community Events in the North Country” Facebook group. Marketed and helped develop over 30 annual events and helped implement various economic development programs to benefit the Chamber and its members. Increased advertising revenue by 50% with the introduction of a multi-faceted advertising program. Increased membership by 25% through marketing efforts and an improved member benefits program. Increased the chamber’s website traffic by 60% and increased the social media presence/followers of the chamber and the Watertown Farm & Craft Market by 50%. Instrumental in the Chamber’s 5-star US Chamber of Commerce Accreditation and the successful implementation of Chambermaster. Selected by the City of Watertown in 2015, to handle all marketing for the city and downtown Watertown areas, which include, website design, tourism publications and social media. Handled all media relations including press releases. Strong design background. Tourism and office experience. Strong business contacts and connections in the community.

 

Sara Carpenter-Parody, Marketing Consultant

Marketing Consultant, Watertown, Summer 2010 – Present

Marketing consultant and graphic designer for various small businesses in the area. Plan and implement a marketing plan and marketing collateral for businesses based upon their needs. Social media and media relations consultation.

 

Adjunct Professor, Art History

Jefferson Community College

Fall 2010- Present

Currently Instruct all Art History 113 & 114 courses, both in class and online, part of the gen-ed requirement. Focusing on art history from the prehistoric period to the 1800s.

 

Continuing Education Instructor

Continuing Education, Jefferson Community College,

Fall 2010- Present

Currently Instruct: Adobe Photoshop, Adobe Illustrator, and Adobe InDesign software programs to both small businesses and individuals.

 

Software Instructor for Business Workshops

Jefferson Express, Jefferson Community College,

Winter 2010- Present

Currently Instruct: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, and Web Design software programs to both small businesses and individuals in rural areas.

 

Adjunct Professor, Technology

SUNY Potsdam

Spring 2012

Instructed the Adobe InDesign software program as part of the Technology requirement.

 

Infinite Media

Art/Marketing Director, Watertown, Fall 2003 - Winter 2010

Art Director for a design and advertising/ marketing firm that has worked for businesses such as The Children’s Clinic, Boston College, identity of Massey’s Furniture Barn, the identity for the new downtown Watertown in association with the Downtown Business Association of Watertown, events such as the Harbor Lights Festival, Taste of New York: Wine & Cheese Festival, CAM-AM Festival, marketing collateral for EmergeNNY.